You can try and convince them to change all you like: Managing ambivalence to change using Motivational Interviewing

“The quality of what Pharmacy Management is putting on is simply streets ahead of anything else I’m seeing at the moment. Keep up the good work!”
Noel Wicks, Managing Director, Right Medicine Pharmacy Ltd, Stirling
Satellite You can try and convince them to change all you like: Managing ambivalence to change using Motivational Interviewing
Speakers Dr Jeff Breckon (Head of Research – Academy of Sport & Physical Activity, Sheffield Hallam University, Sheffield)
Satellite Description

Motivational Interviewing (MI; Miller & Rollnick, 2013) is a collaborative conversation style for strengthening a person’s own motivation and commitment to change. It works by exploring an individual's ambivalence about health behaviours using an empathic yet challenging approach blending technical and relational components in a strategic manner (Breckon, 2015). MI is being applied extensively across diabetes services (Chen et al., 2012; Christie & Channon, 2014) and has been found to be effective in shared decision making as part of patient-centred interventions (Elywn et al., 2014). This presentation will provide a contemporary overview of MI, its application in lifestyle behaviour change settings and opportunities to experience a 'taste of MI'. The presentation will finish by summarising MI and traps to avoid when working collaboratively in diabetes services.

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